A few months ago someone told me about Facebook ads. I am leery about anything that charges per click, since there’s no control over how much you can spend. She said however that you CAN decide a limit. The exposure is AMAZING and it’s so cheap it’s scary. I’m going to list a few stats below, as well as the content of my ad. I highly recommend doing this.
On Monday, I placed the ad using my book cover as an image and this as the content Stand By Me meets X-Files: coming of age YA novel about a girl who …
I picked the tags “paranormal activity, Middle school and science fiction.” They suggested elementary school so I took that too. My target audience is 9,819.580 people. Yes, that’s a real number.
You only pay per click. All the times it shows up on someone’s page, is free. They asked for, I think, .51 per click but there was an advanced button to set your own price. The range was .34 to 1.01. So I picked .34. Silly not to right? I then set a maximum of $30. That’s about 90 clicks.
It’s been 72 hours now and I’ve had 8,609 individual pages my ad has been shown on. The ad has appeared on those pages 25,208 times. I’ve had only 12 clicks and have spent $3.65. They are charging me .30 per click, less than I bid, not sure why. This is set to run for a month or until I reach my limit.
They have a cool graph that updates constantly and it’s fun to click on throughout the day so you can see how your advertising dollars are being spent. I cannot say enough about this painfully cheap research. I don’t know if it’s affecting my sales, if those 12 clicks turned into 12 sales, but 25,208 is a lot of subliminal advertising.
I can’t imagine how high the numbers will be by the time I reach my $30.
Good luck! I hope you try it.